On this project we worked in collaboration with PlantCPH and Redcross. The aim was to boost donations through a social media campaign. We identified in our research that people were tired of seeing starving children in charity campaigns. They were also much more willing to give a smaller amount of money more often. Therefore our concept pivoted around cleaning your conscience of everyday guilty pleasures, using micro donations the face book app tried to leverage game mechanics alongside personal health and fitness benefits. This was a 48 hour project for PBA e-concept development.
This was a group assignment from, PBA e-concept development course at KEA. We were working with a real client, a flight compensation service. They help passengers in the EU claim their rightful compensation from airlines, when flights are delayed cancelled or over booked. We needed to develop a concept and implementation strategy for a social campaign. This needed to raise awareness and generate more claims, our solution focused on establishing strategic partnerships to broaden relevant network reach.
A responsive webpage I designed when on my internship at Isobar (Fall ’12) using grid based modular design. This was when they were working together with Google promoting mobile design practices for SME in Denmark. The page showcases some successful campaigns and how they integrate social and mobile to serve multiple platforms explaining the services which they can provide.
Trackmate – meet your match
Shaping a proposal for a dating service which combines sports interests and networking into a social platform centered around mobility. A 960px grid was used for tablet optimization and a non functional app concept put forward incorporating gamication. Expanding points of entry for potential users out into the ‘real world’ in areas where people are active. Targeted at people with limited time and restricted network opportunities.
The brief here was to to develop a concept for a Facebook campaign. After examining Facebook trends and identifying some of the success criteria, I became very aware of the notion of social currency, insider info. and some of the triggers affecting people. Keeping things ‘top-of-mind’ and stimulating high arousal emotions can help to drive users to to share content.the practical value can then be embedded into the story being told.
Pulserate – set your levels
Working for a fictitious web agency; ConveyIT to produce a showcase website for flash, video and image. A rating system was integrated so users could vote on their favorite entries. MySQL and PHP were used to create dynamic filter functionality. I worked to create a visual identity for this; above you can see the logo evolution.
I’m from the south west coast of England, on the edge of a national park called Dartmoor; a user experience or service designer specializing in communication and e-commerce. I crystallize ideas and transform them into well crafted product solutions
I have a user centered design approach, developing personas for a lot of projects that I work on. Market and user insight is central to to the QISH methodology followed at KEA. I do user research, prototyping, marketing & communication strategy, along with some ‘growth hacking’, for the bzzAgent in me . I enjoy the dynamics of a diverse team and follow the tech industry with a keen eye!
I’m full of energy, hard work and enthusiasm; exploring new ideas really excites me. Change and the next big thing is only ever just around the corner. In my spare time I entertain myself with electronic music and am a big fan of the natural world. View CV